AI is changing how products get discovered.
Is your data ready for it?
ChatGPT alone handles around 50 million shopping queries a day. Products are found, compared and recommended inside assistants like ChatGPT, Gemini and Perplexity – often chosen before anyone reaches your store.
It's tempting to think visibility is the whole job. But it's only half of it. AI learns about your products two ways: from your own pages, what it understands about you, and from the structured data you send it, what it shows about you. If either is incomplete or inaccurate, you risk not being seen or recommended at all.
The harder half is the data, and it rarely lives in one place. Forrester calls quality product data the foundational prerequisite for being ready for AI – the work that decides whether you show up at all.* It's usually spread across e-commerce, PIM, ERP and logistics systems, often more granular than e-commerce normally exposes.**
Ondrop is the data layer between your systems and AI. We bring your product and commerce data together, map it to what each destination requires, validate it, and keep it current – so the details AI shows are accurate and under your control. No side processes, no rebuilding your systems.
01
The real point
Visibility is only half of it
Being understood by AI is the content layer: your pages, schema and reviews, the GEO discipline. Being shown accurately is the data layer: the structured product data behind every recommendation. That second layer is where Ondrop works.
With Ondrop you can
- Make your assortment machine-readable and comparable across AI-driven environments.
- Keep price, stock and delivery accurate wherever AI shows them.
- Deliver a validated feed and keep it current as things change.
- Map the right data from the right source to each destination.
AI can only recommend what your product data lets it see.
02
How it works
Without moving the work into yet another interface
You connect Ondrop to your existing systems once. After that, Ondrop acts as the layer between your internal systems and new AI-driven destinations.
Keep working where you already work
You stay in your PIM, ERP or e-commerce platform, without moving the work into yet another interface.
No separate builds per environment
You avoid building separate solutions every time a new AI-driven environment appears.
Keep control, move faster
You hold on to control, but can act more quickly as commerce keeps changing.
Today, this is about discovery: being found and recommended in AI. But buying is coming. In the US, people can already buy inside ChatGPT today.*** It hasn't reached Sweden yet, but it runs on the same foundation: AI can only recommend, or sell, your products if the data behind them is clean, complete and current. The work you do for discovery now is what makes you ready when buying arrives here.
Sources
- *The State of Agentic Commerce, Mid-2026. Forrester. Read source
- **The automation curve in agentic commerce. McKinsey & Company. Read source
- ***Buy it in ChatGPT. OpenAI. Read source
